I am first and foremost a fan, as are my wife and 2 boys. We have 4 season tickets and we live for the next match. Sadly, like everyone we cannot get to matches and see our beloved team. So watching on TV like everyone else is the best we can do.
My day job, I help build brands online, building websites and driving traffic and growing businesses generally. I tend to wear a football themed t-shirt my wife bought for me some time ago when watching games. But it is tired and in need of replacement. Back in December, I was looking for some new football theme/designed t-shirts to wear on match days. Whilst there are sites out there that sell great merchandise, it wasn’t to my specific taste. It didn’t reflect me and my “personality”. RTID Clothing was born.
Timing, well it is perfect or is it?
As a fan, who spends a lot of time online, in football related groups, on the club website, you see a lot of “55” merchandise being sold.
Rangers put out an announcement fairly recently that they now have a dedicated team in house as part of their brand protection team. They are going to go after the counterfeiters of the match and training kits. But they will also target websites like my own who use the clubs intellectual property/logo without permission.
All the designs on the RTID Clothing range are our own, created by our own graphic designers. The club logo and sponsors logo have been removed from our player designs to ensure we are fully compliant.
It was also important to me that I give back. We will have initiatives to give back to our amazing fan base, including giveaways & competitions and one off special promotions. More to follow over the weeks and months ahead.
It is a great time to launch a new website. But equally many are doing so and the market is becoming saturated. I have set this up as a proper business selling high quality clothing and eventually other lifestyle products that compliment our range. From the quality of our designs to the fulfilment process, we have tried to think of everything.
We do hope that you enjoy browsing our website. We want to create stunning designs that reflect current events. We also want to hear from you! That is why we have a “design your own” page, to allow you to be involved in the creative process. We can move very quickly in terms of from design to having it on our website available to buy.
Oh the banter years, it’s our turn to be the dominant force again and with that the bragging rights once again…
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